28/4/ · 5 Strategies for Endless Real Estate Blog Ideas with Google News. Top 50 COVID Real Estate Blog Ideas. What Content Is Best For Real Estate? There are dozens of content types out there, and as time goes by, new ones will emerge. But 3 of the most effective ones for real estate are: Blogs/Articles; Infographics; Videos; 1. Blogs/Articles Agent Image provides effective SEO for real estate through content writing and real estate blogging. Learn more about our content packages here Guide to Creating Killer Content for Real Estate Marketing. Your customers. What better way to demonstrate your value to a potential customer than to describe the positive experience of a current one? Try The industry. Be on the lookout for interesting surveys, studies, and statistics about
Guide to Creating Killer Content for Real Estate Marketing
Website conversion rates in are expected to be nearly several times higher for real estate sites with a content strategy than those without one. So if you want to get a lot more traffic, you NEED to invest in a solid content marketing approach. If you had the opportunity to drive thousands of qualified leads to your website for freewould you take it? And yet, every single real estate agent has the opportunity to do just that: drive thousands of qualified leads to their website for literally zero or nearly zero dollars.
How is that possible? Is anyone even doing that? First, let's get one thing out of the way. While content creation can be done for very little money, or even for free, it doesn't mean that it doesn't have a cost. The main cost of a content marketing strategy is time. You need to be willing, able, and disciplined enough to keep producing quality content regularly. Or course it does. And a big part of their success is their content marketing strategy.
The reason why a content marketing strategy works in real estate is quite simple. The real estate process is complex, and home buyers and sellers have many questions about it.
And like the rest of us, one of the first places they will go for an answer is Google. So if you were to anticipate and understand the kinds of questions buyers and sellers often have, you can create content which answers those questions.
And eventually, when they need real estate services, they will have a greater incentive to go to YOU, not someone else. It's really that straightforward. Everything else is just details. Of course, these are just a few examples. But the general rule is that both buyers and sellers have questions that are directly related to their financial, homeownership, and lifestyle interests.
Try this; take out a pen and pad of paper. Remember all of the worries, misconceptions, or problems you've run into with homeowners during the listing process. Next, think about your real estate niche. Where do you have knowledge that no other agent does?
In what ways can you demonstrate your experience and expertise that no one else can? Not specific enough? We have several articles based on blogging ideas you can use as a guide. Top 50 COVID Real Estate Blog Ideas. There are dozens of content types out there, and as time goes by, new ones will emerge. Blog posts and articles are one of the most popular content types out there. In fact, WordPress reports that 70 million new blog content writing for real estate websites are created each month on WordPress alone.
While this number may seem intimidating and make you feel that you have ZERO chance of getting your stuff read, here are some reassuring facts. First of all, the internet has an insatiable appetite for content, content writing for real estate websites. The supply of content may be high, but the demand is even larger. Second, the majority of new content is not well written and is poorly optimized for search engines.
The fastest way to become a good writer is by studying experts and emulating them. There are tons of books out there to teach you how to improve your writing skills. But instead of overwhelming you with a massive list, content writing for real estate websites, here are my top 3. While learning and studying how to write is extremely important, the best way to improve your writing skills is to actually write.
Your writing muscles will not develop if you don't use them. Infographics are the holy grail of shareable content. Because infographics are easy to share on social media, they can be embedded in your articles, and they can direct more traffic to your website. Infographics are essentially a mix of quick-facts, edutainment, and statistics. It's important to focus on the following. Here's a complete guide to infographics if you want to read more.
You may also want to check out these 15 amazing photo resources. They will come in handy when it comes to making your infographic. The power of infographics comes from their shareability. Which social media should you share it in? Video is currently the king of content. Video combines visuals and audio in a way that writing simply cannot compete. That's why you see all of those "one secret" and "quick fix" type ads out there, content writing for real estate websites.
Speed is what people want. Take advantage of that desire with quick, punchy videos. When it comes to video, many beginners think that the higher the production values, content writing for real estate websites, the better the video will be. The most important thing for a video to be good is the value of its content. Marketing gurus such as Neil Patel, Gary V.
All you need is your smartphone, and a good script. Having said that, quality DOES matter. If you can afford to have great production values, by all means, do it. Video is a visual medium, so the better your visuals, the better your final product and the higher value that will be attributed to it. Get Free 10 Day Content writing for real estate websites Want to dominate your hyperlocal real estate market? Click the button below to learn more, and start your free day trial!
Take Me To The Free Day Trial! A 5-minute video may take you up to a few hours to film if you have no experience on camera. If you have no public speaking experience, try joining Toastmasters. That tale will move them and drive them and who knows that they might do because of it, because of your words. That is your role, your gift. In order to reach your audience of homeowners, you need to be human. The same thing is true for your writing.
In order for your readers to trust you, they need to feel like they know you personally and understand where your arguments are coming from. Storytelling is as human as opposable thumbs. So if you accompany your knowledge with storytelling, it builds a way for people to remember you and what you taught them. Is your blog article answering a question or a problem? Start the article by immersing readers in the story of WHY you decided to write it.
Did you have a client that had a hard time deciding whether to buy or rent a home? Are your clients concerned about selling their homes in the current economy? Use that story as a content writing for real estate websites point, and explain the pros and cons of selling a home right now. As you integrate more and more storytelling techniques into your content, you will naturally keep your eyes and ears open for more storytelling in the future.
Content writing for real estate websites your brand - Why are you REALLY in real estate? What motivates you to keep going even in difficult times? What causes do you believe in, and how do you contribute to your community?
What does your brand stand for? Why do your clients trust you? You can help people by being funny and bringing a smile to their day. Or giving them actionable advice so they can solve their problems.
It doesn't matter how you do it, as long as your voice is uniquely yours. You've got the right ideas, content writing for real estate websites. Now you want to get cracking. Are there any tools out there to help you create your real estate content more effectively?
But first, make sure you're in the right environment for creating content. I recommend using these tools while listening to classical music. Productivity reaches new heights with the help of Mozart and Chopin! There are hundreds of writing tools that promise you a distraction-free environment. One of the best ones out there in my opinion is iA. This app is available for Mac, content writing for real estate websites, PC, Android, and iPhone.
It offers a distraction-free environment similar to having a white sheet of paper in front of you, allowing you to make all formatting choices easily directly from your keyboard. In that case, you may want to use an app such as Freedom.
Generating Real Estate Leads and Clients with Content Marketing - Ray Ellen - Summit 2017
, time: 19:23The Complete Guide to Content Creation For Realtors in
Most of our experienced real estate content writers are industry professionals who are the best on the block, both for commercial and residential real estate.; Real estate ghostwriters continually deliver high-quality, SEO-rich content that will attract and retain new customers.; It couldn’t be easier to hire top-quality real estate content creators Agent Image provides effective SEO for real estate through content writing and real estate blogging. Learn more about our content packages here Writing successful real estate content that obeys changing SEO laws and psychological sales techniques is extremely time consuming for most real estate professionals. When you invest in my content it will work to convert for your 24/7, , FOREVER
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